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PRESS RELEASE
BAUR AU LAC’S “BOOM BOOM AU LAC”
CELEBRATES EUROPE’S HOTTEST
ELECTRONIC MUSIC PARADE
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New York – August 5, 2014: Last Saturday the Baur au Lac welcomed music lovers from around the world to partake in the 23rd annual Streetparade at its “Boom Boom au Lac” celebration.
The Baur au Lac’s yearly observance of the city-wide festival welcomes guests to dance, drink and dine at the hotel with a “front row seat” to the festivities. The Baur au Lac is situated directly in the parade’s path, letting guests experience the music and energy of this lively event from the privacy and serenity of the hotel’s outdoor park. 
Zurich’s annual Streetparade brings electronic music fans from every continent together for a summer celebration which includes 30 brightly colored mobile platforms (called Love Mobiles) carrying Europe’s top DJs around Lake Zurich. In addition, seven large stages are placed along the route with more DJs, live acts and choreographed dances.
For more information on the Baur au Lac, please visit: www.bauraulac.ch. |
| ABOUT THE BAUR AU LAC:Winner of Condé Nast Traveler’s 2013 Readers’ Choice Awards and named among Robb Report’s Top 100 Hotels 2013, Condé Nast Traveler’s USA Gold List 2013 and Tripadvisor’s Traveler’s Choice 2013, the 120-room hotel is a short walk from Zurich’s world-famous Bahnhofstrasse, the central Paradeplatz, Lake Zurich and the city’s bustling financial district. The hotel recently completed an approximately $41 million renovation, revamping its Pavillon and Terrasse restaurants as well as various rooms and suites, and continues to renovate rooms and public spaces on a regular basis. It is also home to the Rive Gauche restaurant, a place to see and be seen in Zurich. |
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Maralyn D. Hill
Maralyn D. Hill, M.Ed., The Epicurean Explorer
Executive Editor, LuxeBeatMag.com
July Digital Edition now online http://luxebeatmag.com/magazine/august-2014/
Freelance Lifestyle Journalist
International Food Wine & Travel Writers Association (IFWTWA)
Board Member, Co-Chair Conference & Media Trip Committee, Past President
Member: Society of American Travel Writers (SATW)
Member: Society of Professional Journalists (SPJ)
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