Online Clothing Brand SCOTTEVEST Embraces eBay as the Next Big Market in the Collaborative Economy
“SeV clothing is sustainable because pockets never go out of style.” – CEO Scott Jordan
Ketchum, Idaho (June 6, 2013) – SCOTTEVEST ( www.scottevest.com) has been an e-commerce pioneer since it first launched its clothing line on the internet over 12 years ago. They understand the significance and convenience of online shopping, and have successfully created a platform for their customers to purchase the latest and greatest multi-pocketed clothing on the market. But today they announced a new strategy with an environmentally-friendly twist: encourage the secondary market for its clothing through the online auction site eBay.
“SeV customers have been swapping their jackets and vests online for years, and now we want to make that easier for them,” explained SCOTTEVEST’s CEO Scott Jordan. “Our customers have created an incredibly popular resale market on eBay. It occurred to me that by supporting our customers – wherever they are found – we could continue to build the community and pride of ownership that makes our brand a favorite with our fans.”
SCOTTEVEST has created a page of high quality photo assets, descriptions and product specifications on their website to help customers present their SeV items on eBay in the most accurate, flattering light. While eBay sellers are encouraged to depict their specific item for sale, some SeV jackets have up to 37 pockets and it’s not always easy for customers to recall or explain all the features from their favorite item. The eBay portal on SeV’s website has been designed as a first-of-its-kind resource for resellers. And to encourage additional sales, SeV is offering a 20% off promo code to eBay sellers and eBay purchasers of SCOTTEVESTs, good toward a new SeV item from the company’s website.
“SeV clothing is sustainable because pockets never go out of style,” explained Jordan. “We are even encouraging customers from our retail site to visit eBay in search of a gently used item. For a customer that likes the concept, but has no physical experience with our product, eBay is a great way to get their hands on a jacket or vest at a fantastic price to try it out. It’s more about spreading the concept of SeV than turning immediate profits.”
There is an active market for SCOTTEVEST on eBay already so this will be a way for SeV to ensure that their
products are portrayed accurately.
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