The 2012 Napa Valley Film Festival will kick off with the world premiere of the hotly anticipated documentary feature film SOMM.  SOMM follows four talented young sommeliers as they cram for the grueling, notoriously difficult Master Sommelier exam.  The exam – a test with one of the lowest pass rates in the world – covers everything to do with the pairing of wine and food on a global level.

See the teaser trailer here.

“We are honored to host the world premiere of SOMM,” said Marc Lhormer, NVFF’s Executive & Artistic Director.  “Not only is the content a perfect fit for the food and wine-obsessed culture of Napa Valley and the San Francisco Bay Area, but the film itself is a tremendously well-executed, hilarious and compelling thrill ride of a documentary that will appeal to a broad movie-going audience.”  SOMM’s filmmakers and engaging sommelier subjects will be everywhere at this year’s NVFF, November 7 – 11, 2012, accompanying their film at a number of public and private screenings and special food & wine events.

There will be multiple opportunities to see SOMM at NVFF. Get your Festival Pass, Pass Plus or Patron Circle membership now http://napavalleyfilmfest.org/attend/buy/.  Live out of town?  Start planning your visit now and stay tuned!  Details on an exclusive opportunity to attend the first screening of SOMM and premiere party, if you book a stay with a City of Napa lodging property, will be announced August 1. To read the complete announcement about SOMM’s World Premiere at NVFF, click here.

NVFF Local Discount offering $50 savings on Passes will end September 30! 
Napa & Sonoma County residents can save $50 on their five-day Festival Pass ($250) or Pass Plus ($500), but only if they purchase their pass by September 30, give a valid address in Napa or Sonoma County, and use the promotional code LOCAL at checkout.  This great deal will expire at midnight on Sept. 30. Go tonapavalleyfilmfest.org for more information or call 707-226-7500. To buy passes online, click here.

 

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Lindsay Martin
Public Relations Specialist

 

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