| Tourism once more strengthens the popularity of Brand Germany |
| Germany No 1 in the worldwide brand comparison; top position in Culture categoryNew York City, November 17, 2014 – Germany has been voted into first place in the latest Anholt-GfK Roper Nation Brands Index 2014, in a global comparison of 50 nations, putting it ahead of the USA and the UK.Petra Hedorfer, Chief Executive Office of the German National Tourist Board (GNTB) recognizes the significance of this premium rating from a tourism perspective, for Destination Germany. “Germany’s reputation as a country and as a tourist destination is intertwined. On the one hand, this strengthens our outstanding reputation and attraction as a tourist destination; equally, we are promoting a successful incoming tourism industry and Germany’s image as a whole,” states Petra Hedorfer. “In the category of tourism we were able to improve from eighth to seventh place and thus position ourselves on par with popular vacation destinations such as the Mediterranean region. In the field of culture, which involves among other things cultural heritage, we have risen from fifth to first place as voted by the participants of this survey. This confirms the direction of the GNTB’s global marketing campaigns.” The study examines tourism as an important factor for the performance of countries and this also plays an increasingly vital role in investment decisions.The Anholt-GfK Roper Nation Brands Index OverviewDeveloped by Simon Anholt, the Nation Brands Index determines a ranking for the current reputation of a total of 50 countries worldwide. For this purpose, more than 20,000 consumers were surveyed online in over 20 countries from mid-June to late July 2014. The answers to various factors are surveyed and compared in the categories of culture and heritage, government and politics, export and human population, immigration, investment and tourism potential. The outcome is a representative image resulting from this global comparison and assessment.
– ends – Media Contact: Lisa Hübner PR Manager
German National Tourist Office – New York Tel: +1 212-661-7175 Fax: +1 212-661-7174
Email: lisa.huebner@germany.travel Website: www.germany.travel Images: www.germany-images.de
About the GNTB The German National Tourist Board (GNTB) has its headquarters in Frankfurt am Main, Germany. It works on behalf of the Federal Ministry for Economic Affairs and Energy (BMWi) to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag. The GNTB develops and communicates strategies and products to promote Germany’s positive image abroad as a tourist destination and to encourage tourists to visit the country. It has 30 agencies around the world to support its activities. More information can be found in our online press centre at www.germany.travel/presse.
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Maralyn D. Hill
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