FOR IMMEDIATE RELEASE

ENTER THE HOLLAND AMERICA LINE ‘SCENIC SOUTH AMERICA’ PINTEREST SWEEPSTAKES

Seattle, Wash., June 26, 2013 — Holland America Line has launched a new “Scenic South America” Pinterest sweepstakes that will award one randomly selected winner an American Express gift card valued at $500.

Participants can visit the Scenic South America tab on Holland America Line’s Facebook page and choose their favorite South America highlight photo from a selection of six beautiful images. Entrants then provide the required information and click submit, which will pin the image to one of their personal Pinterest boards. In order to be eligible to win, entrants must also follow Holland America Line’s Pinterest Board (www.pinterest.com/halcruises).

“Pinterest is an engaging social media platform and a valuable tool that helps us connect with our guests on a very visual level,” said Richard Meadows, executive vice president, marketing, sales and guest programs. “The travel boards on Pinterest are among the most popular, and our page enables us to show off the many beautiful destinations our ships visit, such as South America.”
Entries are limited to legal residents of the United States and District of Columbia who are 18 years of age or older. The sweepstakes runs through July 8, 2013.

For more information about Holland America Line, contact a travel professional or call 1-877-SAIL-HAL (1-877-724-5425) or visitwww.hollandamerica.com.

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Find Holland America Line on Twitter, Facebook and the Holland America Blog.  Access all social media outlets via the Online Communities quick link on the home page at www.hollandamerica.com.

About Holland America Line [a division of Carnival Corporation and plc. (NYSE:  CCL and CUK)]

Holland America Line’s fleet of 15 ships offers more than 500 cruises to 415 ports in 98 countries, territories or dependencies.  One- to 110-day itineraries visit all seven continents and highlights include Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular sailings to ports in the Caribbean, Bermuda, Alaska, Mexico, Canada/New England, Europe and Panama Canal. The line currently has a new ship on order from Fincantieri shipyard for delivery in February 2016.

Fleetwide, the company features Signature of Excellence enhancements, a commitment totaling more than $500 million, that showcase the Culinary Arts Center presented by Food & Wine magazine — a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts provide cooking demonstrations and classes — Explorations Café powered by The New York Times, Digital Workshop powered by Windows, teens-only activity areas and all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top Mariner’s Dream Beds.

World’s Leading Cruise Lines

Holland America Line is a proud member of World’s Leading Cruise Lines. Our exclusive alliance also includes Carnival Cruise Lines, Cunard Line, Princess Cruises, Costa Cruises and Seabourn. Sharing a passion to please each guest and a commitment to quality and value, World’s Leading Cruise Lines inspires people to discover their best vacation experience. Together, we offer a variety of exciting and enriching cruise vacations to the world’s most desirable destinations.  Visit us at www.worldsleadingcruiselines.com.