PRESS RELEASE: The Pearl Now Open in Rosemary Beach, Florida

Contacts:

Brigid Finley / Maite Conway

Wagstaff Worldwide

213.458.4944 / 323.503.4210

brigid@wagstaffworldwide.com

maite@wagstaffworldwide.com

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THE PEARL NOW OPEN IN ROSEMARY BEACH, FLORIDA

The Emerald Coast’s newest jewel offers luxury accommodations, regional cuisine, and stunning oceanfront location

The Pearl, Rosemary Beach, Florida

(ROSEMARY BEACH, FL—August 2013)—After much anticipation, The Pearl opened its doors today, bringing a new level of luxury to Rosemary Beach, on Florida’s Emerald Coast.

Overlooking the picturesque Gulf of Mexico, The Pearl features beautifully appointed rooms, destination worthy regional cuisine, an intimate spa, and attractive facilities for meetings and events in the heart of Northwest Florida’s most exclusive seaside community.

Offering refined luxury just 20 minutes from Northwest Florida Beaches International Airport, The Pearl, a 55-room boutique property, creates a seamless guest experience. From a guestroom stocked with complimentary Nordaq FRESH water and fresh juices, to luxurious in-room spa products by skincare expert Kerstin Florian, and complimentary wi-fi, The Pearl anticipates all the amenities guests may need for a relaxing and memorable vacation.

Boasting scenic ocean views or a panoramic backdrop of Rosemary Beach’s enchanting skyline, each guestroom offers a luxurious retreat accentuated by hand-selected furnishings, private balconies, and expansive bathrooms. Located in the hotel’s renovated clock tower, The Pearl Suite features a spacious living room and views extending to Panama City and Destin, allowing guests to fully appreciate the Emerald Coast through endless ocean vistas and the Rosemary Beach horizon.

During their stay at The Pearl, guests can enjoy a locally-inspired spa treatment at the intimate spa, opening September 1, spend the afternoon in a poolside cabana, or relax oceanfront under one of The Pearl’s oversize beach umbrellas. For guests looking to enjoy more active pursuits, bicycles are available to guests, as well as access to the Rosemary Beach Fitness Center & Tennis Club. The Pearl is also happy to arrange fishing excursions, golfing, paddle boarding, and other activities for guests.

On the cusp of today’s most advanced technology, The Pearl offers guests the Intelity ICE, enabling them to book dinner reservations, room service, or place concierge requests before or during their stay via an iPad available in each room. The resort is also the first in the United States to offer in-room Apple TV’s, allowing guests to stream wirelessly from the complimentary high-speed wireless internet.

The Pearl’s culinary program, led by Executive Chef Michael Guerra, explores an ingredient-driven cuisine that redefines what it means to live and cook on the southern gulf, featuring a harmonic fusion of the flavors and ingredients of the Creole back country, Mexican fishing villages, and the soul of Cuba. Chef Guerra joins The Pearl from the Montage Deer Valley in Utah, and offers an unparalleled destination venue for guests to discover and celebrate ingredients and flavors indigenous to the southern coastal region, either at The Pearl’s signature Havana Beach Bar & Grill, or the more casual rooftop bar and restaurant Sol Luna.

Core to The Pearl is the property’s support of the local businesses and artisans found throughout the region. The Pearl sources meat, fish, and produce for the restaurants from small production, family-owned businesses within 100 miles of Rosemary Beach, such as City Greens Farms, Ocheesee Creamery and Camp Flowers Honey. In addition, The Pearl has commissioned two local artists to create one-of-a-kind pieces for The Pearl, including Tommy Crow, whose photography and videography installations adorn the walls and Allison Wickey, who created a mural for The Pearl’s private dining room.

The Pearl also offers a unique venue for executive level meetings, group events, and destination weddings. From its idyllic oceanfront setting and inspired culinary program, to the diverse selection of meeting and event facilities, The Pearl is the ideal venue for groups seeking to create a memorable occasion.

“The Pearl has been constructed to perfectly emulate the coastal lifestyle and spirit of Florida’s Emerald Coast, through offering a harmonic blend of luxury and leisure with impeccable service and accommodations for our guests” says Bill Shoaf, Managing Director. “We look forward to welcoming guests and locals alike to experience all The Pearl has to offer.”

Rooms at The Pearl start at $279 in the low season and $459 in the peak season. For rates, reservations, and further information on Rosemary Beach’s newest gem, please visitwww.thepearlrb.com or call 850.588.2881.

ABOUT THE PEARL

The Pearl is a 55-room luxury resort in the idyllic beach town of Rosemary Beach, on the coast of Northwest Florida, opened in August 2013. Like its namesake, The Pearl is intimate in scale and classic in style, with a destination restaurant and spa, plush meeting facilities, and a signature pool area with roof top lounge, and is a 20 minute drive from the Northwest Florida Beaches International Airport in Panama City. For more information, or to make a reservation at The Pearl, please visit www.thepearlrb.com or call 850.588.2881.

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