Sheraton Phoenix Downtown Hotel Raises a Glass to Global Roll-out of Premium Wine Program Celebrate 24-Hour “Toast Around the World”

Toasating with Wine

Sheraton Social Hour Now featured at more than 400
Hotels around the World

From Asia to Europe to the Americas, Sheraton Hotels and Resorts
is raising a glass and betting big on its premium wine program, Sheraton Social Hour.
Sheraton Hotels, in cooperation with Wine Spectator magazine, today announces the global roll-out of its ignature wine program to 430 hotels around the world. In celebration of the program’s success, Sheraton, Wine Spectator and its valued wine partner Ste. Michelle Wine Estates is hosting a 24-hour “Toast Around the World” at Sheraton hotels and resorts across the globe incuding:
Edinburgh, Mexico City, Bali, Phoenix, Bangalore and New York.

The global festivities kick off in Asia with celebrations at the
Sheraton Hong Kong and Sheraton Shanghai. A celebratory toast will be passed virtually, including Sheraton Phoenix Downtown Hotel,
around the world until it reaches The Sheraton New York Times Square and The Sheraton Waikiki for the conclusion of the day-long global celebration.

Hotel guests and brand followers will be invited to join in on the virtual celebration

Shearton Lobby

with the brand’s new dedicated Social Hour mobile platform,
Sheraton.com/socialhour, where they can browse through hundreds of toasts
shared around the world for the special occasion or create their own using #SheratonToast.
Want to raise a glass? Consumers and guests are invited to join the
conversation and celebration at #SheratonToast.

“Following tremendous early success, we’re proud to offer guests at Sheraton Phoenix Downtown Hotel and at all Sheraton Hotels aroun the world the opportunity to experience this award-winning premium wine program,”
said General Manager Mike Ehmann. “As the World’s Gathering Place we are continuously looking for ways to elevate our guest experiences with new social interactions and believe Sheraton Social Hour to be a great program for both business and leisure guests.”

The program, developed by today’s premier wine experts and the
brand’s global food and beverage team, offers guests a specially curated menu
of premium wines and weekly tasting events. At Sheraton Phoenix Downtown Hotel, guests
can participate in Social Hour tasting events that feature two highly rated
wines from the Sheraton Selects menu, many of which are rated 90 and above,
from 5 to 6 p.m. Mondays through Thursdays in the hotel’s Park Lounge. Each
tasting is $5 and includes a pairing of two 2-ounce pours – perfectly poured in
Riedel stemware, which is used exclusively in the Park Lounge for the Sheraton
Social Hour wine program.

Social Hour Success

Nearly one year following the award-winning program’s limited
debut, hotels that participated in Sheraton Social Hour have higher bar RevPOR
(revenue per occupied room) than non-participating hotels, have better
year-over-year (YOY) performance in bar and food and beverage RevPOR and saw an
average 20% increase in YOY beverage revenue at the Park Lounge lobby
bar.

Cheers! SPG Members can now redeem Starpoints® for Chateau St. Michelle Premium Wines

Sheraton Hotels and Starwood Preferred Guest (SPG), in
partnership with Chateau Ste. Michelle, is proud to introduce the Chateau Ste.
Michelle Premium Rewards Wine Club for U.S. customers. SPG members may now
redeem Starpoints for membership in this Wine Club which features specially
chosen red and white wines with a history of high acclaim.

A six-month membership is offered for 12,000 Starpoints and
includes two quarterly shipments of two bottles each – one red and one white. A
12-month membership is available for 24,000 Starpoints and includes four
quarterly shipments of two bottles each – one red and one white. Wine club
members also receive an exclusive 20% discount on all purchases made at www.ste-michelle.com (some exclusions may apply). Visit www.sheraton.com/wineclub for more information.

For more information on Sheraton Hotels & Resorts, please
visit www.sheraton.com or on Facebook. Follow Sheraton
on Twitter.

About Sheraton Phoenix Downtown Hotel

Sheraton Phoenix Downtown Hotel opened on September 30, 2008, as
the largest hotel in Arizona with 1,000 guestrooms. The hotel features
signature services and amenities such as Sheraton Fitness® powered by Core Performance, the
Sheraton Sweet Sleeper™ Bed and the Link@Sheraton experienced by Microsoft®. Set in an urban
oasis, the hotel offers guests a 4,500-square-foot outdoor pool and sundeck
with an adjacent rooftop herb garden. The hotel provides more than 80,000
square feet of flexible, state-of-the-art meeting space and a restaurant, District
American Kitchen & Wine Bar, with bar and lounge. It is located in the
heart of Downtown Phoenix and adjacent the Phoenix Convention Center. For
additional information or for reservations, please visitwww.sheratonphoenixdowntown.com.

About Sheraton Hotels & Resorts

Sheraton helps guests make connections at more than 400 hotels
in nearly 70 countries around the world and recently completed a $6 billion
global revitalization and is now in the midst of a $8 billion global expansion
over the next three years. Sheraton is owned by and is the largest and most
global brand of Starwood Hotels & Resorts Worldwide, Inc., one of the
leading hotel and leisure companies in the world with 1,146 properties in
nearly 100 countries and 171,000 employees at its owned and managed properties.
Starwood is a fully integrated owner, operator and franchisor of hotels,
resorts and residences with the following internationally renowned brands: St.
Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four
Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of the
industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing
members to earn and redeem points for room stays, room upgrades and flights,
with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a
premier provider of world-class vacation experiences through villa-style
resorts and privileged access to Starwood brands. For more information, please
visit www.starwoodhotels.com.

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