Washington DC, May 28, 2013 — Tomatoes, potatoes, squash and strawberries are a few
products, of so many, brought fresh to local markets by farmers who represent the true heritage of
America. Yet, the fresh delicious bounty found at farmers markets each week might be at the
greatest risk of being lost as farmland is consumed by sprawl and development.
I Love My Farmers Market Celebration marks the fifth year American Farmland Trust has hosted
a summer-long event to honor our nation’s hardworking family farmers and to raise the national
awareness about our bountiful farmers markets.
The celebration encourages consumers to pledge to support family farmers by shopping directly
from them this summer. A pledge is a commitment to spend $10 at your farmers market that
week.
The goal is to collect 1 million dollars in pledges to shop at farmers markets before the
celebration concludes at midnight on September 9, 2013.
The first time a consumer pledges they will receive one of American Farmland Trust’s free No
Farms No Food® bumper stickers to show support for struggling family farmers and raise
awareness about development that is paving over America’s farm and ranch land. Once an acre of
farmland is paved over, it is lost forever.
Farmers markets provide the vital link between shoppers and the family farmers growing our food
and as such highlight the importance of protecting farmland. “The I Love My Farmers Market
Celebration is about celebrating the unique qualities of farmers markets throughout the nation and
the important role that these markets play in keeping family farmers on the land,” said American
Farmland Trust Vice President of External Affairs, Susan Sink.
I Love My Farmers Market Celebration is part of the American Farmland Trust’s No Farms No
Food® Campaign. Nationwide, the food and farming system contributes nearly $1 trillion dollars
to our national economy. According to the most recent National Resources Inventory, we have
been losing nearly one million acres of farmland every year. For all of these reasons and more,
conserving and protecting farmland for future generations is something we can all celebrate.
For more information on the I Love My Farmers Market Celebration or to pledge, visit
###
American Farmland Trust is the only national conservation organization dedicated to protecting
farmland, promoting sound farming practices, and keeping farmers on the land. Since its founding
in 1980, AFT has helped permanently protect more than 5 million of acres of farmland.
AFT’s national office is located in Washington,
We welcome press releases on the food, wine, travel, and items related to the hospitality industry. We receive emails with more than we can post to our service. If you would like to post a press release, please click the the submission tab to get the form to upload your release. You can also upload three photos. It will go in pending and be scheduled, unless it is unappropriate. This will enable more of you to have your releases up in a timely manner.