Maine Lobster Promotion Council Announces Details of the Lobster Lovers Celebration!

Lobster Bake Photo: Maralyn D Hill

Lobster Promotion Council is pleased to announce a fun-filled—and delicious—Maine Lobster Lovers Celebration.

The celebration begins in August – Maine Lobster Month! – and will continue through November. Businesses supporting the lobster industry will be featuring lobster specials at participating restaurants and retailers, cash mobs, contests, giveaways and special prize packages. Prizes will include an all expense paid trip to the 2013 Maine Lobster Festival or the Port of Los Angeles Lobster Festival; $100 gift certificates awarded each week to use at local lobster restaurants, retailers and dealers; and additional gifts from local businesses including those in the hospitality industry. On Facebook (www.facebook.com/lobsterfrommaine) a recipe contest will give entrants the chance to win $100 gift certificates to local lobster restaurants and other prizes.

One of the communities joining the celebration is Rockland, the “Lobster Capital”, home of the famous Rockland Lobster Festival which just wrapped up. The Penobscot Bay Regional Chamber of Commerce will also help sponsor a Lobsterpalooza Harvest Celebration that will take place August 26—31st in conjunction with the Maine Lobster Promotional Council and the Historic Inns of Rockland. This week- long celebration of lobster featuring “all things lobster” at businesses throughout the Penobscot Region will feature lobster dishes, lobster spa packages, lobster products, lobster boat tours, and lobster artwork just to name a few. The group also plans to organize a few cash mobs, and award lots of lobster related prizes to lucky customers.

Boothbay Harbor along with other towns across the state will also be participating in the Lobster Lovers celebration and details on additional events will be released as they become available.

The Maine Lobster Promotion Council will provide participating businesses with promotional materials and support to help get the word out about the events.

“With the 2012 summer and fall lobster harvest projected to be 100 million pounds, there’s no better time to honor this valuable Maine industry,” says Dane Somers, executive director of the Maine Lobster Promotion Council. “We want everyone to enjoy lobster and the festivities we have planned to celebrate the hard work and bounty of Maine’s lobster harvesters.

“Gov. Paul LePage has officially proclaimed August “Maine Lobster Month,” Somers adds, “and we plan to keep the momentum and excitement alive right through the fall!”

For more information, please visit www.lobsterfrommaine.com and remember to “Like” Lobster From Maine on Facebook!

For information on the Maine Lobster Promotion Council Contact: Marianne LaCroix, Director of Marketing (207) 541-9310 MLaCroix@lobsterfrommaine.com

About Maine Lobster Promotion Council

Founded by the lobster industry and funded by lobster license holders, the Maine Lobster Promotion Council represents the interests of the entire Maine lobster industry from the harvesters, to the dealers and processors.

Angie Helton

Northeast Media Associates

141 Brigham Street

South Portland, ME. 04106

www.nemediaassociates.com

207.653.0365