New York – January 8, 2015: The SHA Wellness Clinic, near Alicante on Spain’s Costa Blanca, has appointed WEILL for public relations, it was announced today in New York.
“This is an utterly unique property,” says Geoffrey Weill, “and we are thrilled to have been given the task of alerting Americans to its existence and its wonders.” The 93-suite SHA Wellness Clinic welcomes travelers from all six continents including a gob-smacking list of A+-celebrities, statesmen and supermodels – whose privacy is fiercely protected. Yet a fascinating element of SHA is that after a few days, most of these A+-list names emerge from their cocoon of seclusion and just enjoy lunch on the dining terrace or swimming in the infinity pool, comfortable in the knowledge that the serenity of the environment dissuades guests from sneaking a cell-phone shot to place on Facebook: it’s extraordinary.
So what exactly is the SHA Wellness Clinic? It isn’t a spa, and yet it is. It isn’t a medical facility, and yet it is. It isn’t a sophisticated resort hotel, and yet it absolutely is. It is a place where people come not merely to lose a few pounds or lift weights or have massages – it is a place where people come to reassess their health, their bodies, their ageing and their future. Founded by the Bataller family, whose scion was converted to natural therapies as a way to successfully beat a serious illness, the SHA Wellness Clinic defines itself as an elegant, contemporary “temple of health and well-being.”
Linking traditional medicine and Eastern therapies, a staff of 250 tends to guests’ every need – from the physical to the sybaritic. The SHA method is to create a regimen tailored to each guest blending healthy eating, natural therapies, genetic/anti-ageing medicine, aesthetic medicine, fitness, cognitive stimulation – all with the goal of re-educating guests’ personal habits and behavior.
A fleet of on-staff physicians specializes in nutrition, preventive medicine, anti-ageing, genetics, aesthetics, regenerative medicine, sports medicine, psychology, odontology, ophthalmology and cognitive stimulation. A team of chefs prepare delicious macrobiotic meals – with each guest assigned his or her nutrition regimen after extensive arrival-day consultations with the medical team. Guest suites are airy and large with terraces and wide views of the picturesque village of Altea and the Mediterranean. The giant infinity pool is surrounded by chaises longues and there is an over-riding sense of tranquility. And then there is the gigantic 50,000-square-foot SHA wellness facility that is not only an architectural marvel, but is equipped with pools, fitness areas and more than 80 treatment rooms.
“SHA’s challenge is definition,” says Weill, “because it doesn’t fit neatly into one of the usual categories of resort or spa or hospital. And we have been brought on board to transmit the SHA message to an upscale American audience eager to forge a better future.”
To learn more about the SHA Wellness Clinic, visit www.shawellnessclinic.com.
For a full list of WEILL clients, visit www.geoffreyweill.com.
Mark Liebermann at WEILL