Brigid Finley / Kelly Sayres

Wagstaff Worldwide

213.458.4944 / 323.503.4210




The Emerald Coast’s newest gem opens on the exclusive shoreline, offering luxury accommodations, inspired food and drink, and stunning ocean views



(ROSEMARY BEACH, FL; May 13, 2013)—Opening summer 2013, The Pearl brings a new level of luxury to Rosemary Beach on Florida’s Emerald Coast. Overlooking the picturesque Gulf of Mexico, the resort features beautifully appointed accommodations, destination worthy cuisine, a welcoming spa, and plush meeting facilities in the heart of Northwest Florida’s most exclusive seaside community.


The Pearl, a 55-room luxury resort, anticipates all the amenities guests may need for a relaxing and memorable vacation. With almost all rooms featuring a private balcony, luxurious in-room spa products by skincare expert Kerstin Florian, a refrigerator stocked with Nordaq FRESH water and juices, and a Keurig Coffee & Tea Brewing System, as well as complimentary valet parking for overnight guests, The Pearl is a rare find for today’s most discerning traveler.


“The Pearl has been carefully crafted to capture the relaxed elegance of life on Florida’s Emerald Coast, yet bring a new level of refinement and excitement to guests and locals alike” says Bill Shoaf, Managing Director. “Rosemary Beach is a special place on the coastline and we look forward to welcoming guests to what we anticipate will be one of the country’s finest luxury resorts.”


On the cusp of today’s most advanced technology, The Pearl offers guests the Intelity App, enabling them to book dinner reservations, room service, or place concierge requests before or during their stay via an iPad available in each room. The resort is also the first in the United States to offer in-room Apple TV’s, allowing guests to stream wirelessly from the complimentary high-speed wireless internet.


Guests can unwind from the moment they awake by starting the day with locally-inspired spa treatments at the property’s intimate spa retreat. The afternoon can be spent lounging at the pool, enjoying private cabanas and poolside service from Sol Luna. Those looking for a more active vacation can take advantage of the amenities at the Rosemary Beach Fitness Center & Tennis Club. Whether guests are relaxing or staying active, The Pearl keeps them nourished with complimentary morning and afternoon refreshments like fresh fruit and house-made sorbet.


Honoring the states and countries neighboring Rosemary Beach around the Gulf Coast of Mexico,Executive Chef Michael Guerra (Montage Hotel & Resort, Deer Valley, Utah; The St. Regis Park City, Utah) showcases the best flavors of the region at two distinct dining destinations. The menus at Havana Beach restaurant take influences from the flavors found along the Gulf of Mexico, such as Louisiana Creole, Texas Coast, Mexico, and Cuba, while Sol Luna, the rooftop lounge adjacent to the resort’s pool, offers a casual setting under the sun, featuring a menu of hand-thrown wood fired pizzas and lighter fare.


The Pearl supports local businesses on a hyper level, sourcing meats, fish, and produce for the restaurants from small production, family-owned businesses within 100 miles of Rosemary Beach, such as greens from City Greens Farms, ice cream from Southern Craft Creamery, butter from Ocheesee Creamery, honey from Camp Flowers Honey, and seafood from Sexton’s Seafood. In addition, The Pearl has commissioned special art from two local artists-in-residence: Tommy Crow, whose photography and videography installations adorn the walls throughout the resort, and Allison Wickey, selected to create a one-of-a-kind mural for The Pearl’s private dining room.


With its unique water-front setting, discerning culinary program, and various meeting facilities including a Ballroom, Board Room, and private dining room, The Pearl is the ideal setting for executive level meetings or small groups of 90 guests. In addition, the resort is the ultimate destination-wedding venue for buy-outs and couples seeking the best of everything from the setting and intimacy, to the cuisine and accommodations.


Rooms at The Pearl start from $279 in the low season and $459 in the peak spring and summer months. For rates, reservations, and further information on Rosemary Beach’s newest gem, please or call 850.588.2881.  Reservations will be accepted beginning May 2013.



The Pearl is a 55-room luxury resort in the idyllic beach town of Rosemary Beach, on the coast of Northwest Florida, scheduled to open in summer 2013. Like its namesake, The Pearl is intimate in scale but classic in style, with a destination restaurant and spa, plush meeting facilities, and a signature pool area with roof top lounge, and is a 20 minute drive from the Northwest Florida Beaches International Airport in Panama City. For more information, or to make a reservation at The Pearl, please visit or call 850.588.2881.



We welcome press releases on the food, wine, travel, and items related to the hospitality industry. We receive emails with more than we can post to our service. If you would like to post a press release, please click the the submission tab to get the form to upload your release. You can also upload three photos. It will go in pending and be scheduled, unless it is unappropriate. This will enable more of you to have your releases up in a timely manner.

Maralyn D. HillThe Epicurean Explorer

International Food Wine & Travel Writers Association (IFWTWA)

Board Member, Co-Chair Conference & Media Trip Committee, Past President

Editor-at-Large, CityRoom

Freelance Lifestyle Journalist

Blogs: Where and What in the World & Success with Writing

Follow me: @maralynhill