Cruise Ship Trends Thinking About Shipboard Dining

CLIA Member Lines Create Innovative Culinary Experiences with Celebrity Chefs, Exciting Brand Partnerships, Healthy and Sustainable Menus, Gastronomic Enrichment Programs, Greater Choice of Dining Venues and MoreFORT LAUDERDALE (December 21, 2011) — Cruise lines are redefining shipboard dining, shattering myths along the way, and the 16 million vacationers who are expected to have cruised in 2011 would not have it any other way. Research by Cruise Lines International Association (CLIA) suggests that the latest trends in shipboard restaurants and menus, the expanding choice in dining venues, exciting brand partnerships, healthy options, food-related enrichment programs and culinary themed voyages are exactly what the public craves. CLIA’s latest study of consumer attitudes and intentions revealed that over half of experienced cruisers ranked fine dining as the number one benefit of a cruise vacation. In a 2011 survey of 1,000 CLIA travel agents, dining was ranked as the second most important factor in choosing a cruise line, behind accommodations; 75 percent of agents said dining is gaining in importance among their clients. Among consumers, 75 percent are looking for new and different dining experiences onboard ships but 65 percent also want traditional dining. And, only 10 percent of cruisers worry that they will gain weight on their vacation. In short, cruise ship dining can be credited in large measure in explaining why 94 percent of all cruisers are satisfied with their vacation,...

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