Nation’s oldest and largest manufacturer of writing instruments poised for expansion with growth capital
LOS ANGELES (November 16, 2017) Transom Capital Group today announced it has acquired the assets of A.T. Cross Company (“Cross”), a leading manufacturer of fine writing instruments and related accessories. The new company, which owns and operates the Cross® and Sheaffer® brands, will be led by the incumbent management team, ensuring continuity with product development, distribution and the supply chain, but with new capital to enable growth across Cross’s excellent heritage brands.
“The Cross transaction fits well with the investment strategy of Transom Capital and will allow us to partner with management in executing our ARMOR℠ value creation process,” said Russ Roenick, Managing Partner of Transom Capital. “The iconic Cross and Sheaffer brands have tremendous history and recognition in the U.S. and globally, and are positioned well with specialty distributors, mass retailers, and ecommerce players, bringing with them an outstanding legacy of fine writing products that have been passed down through generations. We look forward to growing these two exceptional brands around the world.”
With operations across the globe, Cross markets and distributes a wide range of fine writing instruments worldwide. Its product lines include pens, refills, and other accessories such as glasses and stationery products. The transaction will enable Cross to invest in innovative product development and expand into adjacent categories and markets.
“This transaction represents an inflection point in our strategy to grow the Cross and Sheaffer brands,” said Cross CEO Robert Baird. “Our brand and product strategies are greatly enhanced going forward with access to growth capital. Transom is an exciting partner as they have experience in branded consumer products and a great track record of growing premium brands. They share a commitment to our core values of product quality and customer focus, and we are looking forward to working together to bring Cross and Sheaffer to the next level.”
Terms of the transaction were not disclosed. Latham & Watkins acted as M&A counsel and Greenberg Traurig acted as debt counsel for Transom Capital in the transaction.
About Transom Capital Group
Transom Capital Group is a Los Angeles-based private equity firm with an operational focus to private equity investing in the lower-middle-market. The Transom Capital team has a proven track record of investing in, restructuring, monitoring and growing lower-middle-market businesses for the long-term. Key to this success is its unique hands-on approach to partnership and proprietary ARMOR℠ value creation process (Acquisition, Restructuring, Monitoring & Operations, and Return) that provide operational involvement and support to each portfolio company without overwhelming the management team. Transom Capital invests in businesses across multiple industries where its unique team of professionals can bring the experience, energy, and expertise required to maximize the value-added to each company. Transom Capital is headquartered in Los Angeles, California with an additional office in Seattle.
Maralyn D. Hill, M.Ed., The Epicurean Explorer
Executive Editor, LuxeBeatMag.com
Editor-in-Chief, Where and What in the World
Freelance Lifestyle Journalist
Member: International Food Wine & Travel Writers Association (IFWTWA)
Member: Society of American Travel Writers (SATW)
Member: Society of Professional Journalists (SPJ)
Follow me: @maralynhill
We welcome press releases on the food, wine, travel, and items related to the hospitality industry. We receive emails with more than we can post to our service. If you would like to post a press release, please click the the submission tab to get the form to upload your release. You can also upload three photos. It will go in pending and be scheduled, unless it is inappropriate. This will enable more of you to have your releases up in a timely manner.