Arctic Sauna Ritual Photo Credit: Asaf Kliger



(Jukkasjärvi, SWEDEN – April 2017)   Visitors to Swedish Lapland can now chill out in a bedroom made entirely of ice AND warm up with the new 10-step Arctic Sauna Ritual– any time of the year. Offered by Scandinavia experts Off the Map Travel, the itinerary to the ICEHOTEL 365 in Jukkasjärvi takes advantage of the Midnight Sun and encourages guests to go outdoors with a new sauna-focused program.


Created by the ICEHOTEL’S Sauna Master Andreas Hermansson, the 10-step Arctic Sauna Ritual follows traditional Swedish sauna protocol with guests alternating short immersions in the heat of both an electric and wood-fired sauna with cooling rinses in the icy waters of Sweden’s Torne River or in a shower. Also included are a body scrub using natural Swedish “Care of Gerd” lingonberry and blueberry products plus Finnish Vaasan Aito Saippua Oy tar and blueberry “hard” natural soaps and shampoo. Post-ritual camaraderie accented by beverages and snacks is the final step.


Guests stay in a room made of ice, no matter what the temperature is outside. In addition to this new post-winter Sauna Ritual, guests can also benefit from the extra hours of sunlight with mountain hiking, white-water rafting and outdoor wilderness activities.


Sauna culture is a way of life in Swedish Lapland and especially in Jukkasjärvi, the home of ICEHOTEL 365 and the birthplace of the Swedish Sauna Academy (Svenska Bastuakademin). Jonny Cooper, the founder of Arctic travel specialist Off the Map Travel observes, “The Arctic region offers year-round possibilities for those looking for new travel and cultural experiences. The region takes on a different hue after the snows of winter have melted with bursts of color and life during the spring, summer and autumn months. It’s a spectacular time to explore the wilderness and to be outside enjoying a traditional Scandinavian sauna.”


The Sauna Ritual can be added to any tailor-made adventure to Swedish Lapland from Off the Map Travel.  As an example, a five-day/four-night Midnight Sun ‘on ice’ experience is priced beginning at £1599 per person, excluding flights. The program includes the Sauna Ritual, a night at ICEHOTEL 365 in an Art Suite made entirely of ice, a trip to the Narvik area of Norway with a night at the Narvikfjellet Mountain Lodge and a gondola trip to the Sky Bar to view the Midnight Sun, a Midnight Sun trek, white-water rafting, a scenic train journey, breakfast daily and all transfers.


For more information on the ICEHOTEL 365 experience and the Sauna Ritual, visit or; call +44 (0) 800 566 8901; email or join in the conversation on Facebook,TwitterInstagramYouTube or Pinterest.


Off the Map Travel


Off the Map Travel is a team of travel experts who work with experiences and destinations that allow people to explore hidden wonders of the world. Specializing in soft adventure and viewing of the Northern Lights, Off the Map Travel creates tailor-made itineraries that offer a distinctive vacation based on first-hand experience. Off the Map Travel vacations anticipate all travelers’ needs with pre-planning and customization. Each bespoke itinerary is tailored to the ages of participants, creating experiences for families, groups, couples and singles that are comfortable and luxurious, with activity levels appropriate for all participants.


For more information about Off the Map Travel or Northern Lights vacations, visit , call +44 (0) 800 566 8901 or email


Interreg Nord and Visit Arctic Europe


This project is supported by Interreg Nord and the Visit Arctic Europe project, developing travel to the Arctic Europe region.


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Meryl Pearlstein

MDP Publicity .  917.359.3512



Maralyn D. Hill, M.Ed.,  The Epicurean Explorer

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