Brooklyn-based Timepiece Reinvents Timekeeping with Digital Diary
Brooklyn, NY (November 3, 2015) — A new watch brand called What? Watch, aiming to help consumers see the unusual and extraordinary in everyday consumer products, is proud to launch the Stop The Time watch, the first watch that marks the moments that matter. A classic timepiece available in four styles, Stop The Time combines classic analog design with modern functionality, enabling users to to capture key moments in a playful, digital diary with a simple press of a button.
Inspired by renowned Japanese art director Masashi Kawamura, Stop The Time started as a simple concept aiming to redefine convention – What if a watch could stop the time when something really remarkable happens in the wearer’s life? And when would you stop the time if you could only do it once? Both unique and poetic, Stop The Time was born, and today enables wearers to track meaningful moments in their lives by pressing its red button, instantly creating a digital diary that can be augmented with titles, photos, stories and more through its mobile application. Photos and collections of photos saved as stories can be easily shared with friends on the App and/or via social media.
Available on iOS and Android, its mobile app called What?Now records users locations leveraging Foursquare API, inserting nearby venues and places at the moment the wearer creates a timestamp. Wearers can choose which moments they want to “wear” on the watch face and which to feature in their personalized app timeline. The moments that are saved on the watch face create a unique pattern on the e-paper display, personalized and unique to the wearer.
Masashi Kawamura and European accessories designer Daniel Julier collaborated on the watch design, giving the piece a balance of Swiss precision and Japanese-inspired aesthetics. The Stop the Time watch features Swiss mechanical movements in a 42mm body with an e-paper display, protected with hardened mineral glass. Along with traditional numeric hash marks, the display is adorned with the months of the year and option to feature up to five key moments each month.
We developed a watch to feel less like a device and more like an emotional and playful object with deliberation and purpose, said Daniel Julier, Product Designer, What? Watch. Our watch encourages intention and to live a more conscious and present life in today’s fast-paced, high-tech world.
For more information or to purchase a Stop The Time watch, visit whatwatch.com. Future plans include a brick and mortar location in Williamsburg, Brooklyn.
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