Park Central Hotel San Francisco Debuts in the Heart of the

City by the Bay


New Independent Hotel in SoMa Takes Over Former Westin Market Street Location


SAN FRANCISCO (February 24, 2015) – Park Central Hotel San Francisco has officially debuted as the city’s newest hotel, taking over the former Westin Market Street at the confluence of Union Square and SoMa.  LaSalle Hotel Properties, which has officially purchased the AAA Four Diamond hotel, has announced plans for a seamless transition of the former Starwood property to an independent, distinctive, guest-centric hotel.  The property is one of the newest additions to the Highgate Hotels collection, a distinguished industry leader in hospitality management.  The design and hospitality concept of the new Park Central Hotel San Francisco will be modeled after its sister property, the historic Park Central Hotelin New York City, which recently completed renovations by the same owner.

The 36-story Park Central Hotel San Francisco will attract discerning leisure and business travelers seeking a spirited and authentic San Francisco experience that centers on providing an elevated level of personalized service.  The hotel’s 681 spacious rooms boast sweeping views of downtown San Francisco, complemented by stylish, modern décor and well-appointed furnishings and amenities.  Minor physical renovations will be implemented as part of the sale, but the primary changes will focus on the Park Central Hotel’s San Francisco-centric approach to hospitality, encompassing an array of programs and affiliations with nearby organizations and local partners.  The hotel will afford guests a comfortable, “home away from home” environment with spontaneous and unpretentious service at every turn.

Situated in the city’s epicenter just off bustling Market Street in the SoMa culture and arts district, and walking distance to Union Square and its many attractions, the Park Central Hotel San Francisco provides unrivaled access to the city’s best cultural attractions, entertainment, nightlife, dining and shopping, including the Jewish Contemporary Museum, Yerba Buena Gardens, Union Square Park, Maiden Lane, Moscone Center, Westfield San Francisco Centre, San Francisco Museum of Modern Art, and AT&T Park.

“We are excited to unveil the Park Central Hotel San Francisco as the newest and one of the most significant independent properties to arrive in the city in years,” said General Manager Ken Pilgrim.  “The opportunities are endless in terms of new partnerships, enhancements and renovations we will initiate – all of which will center on keeping the guest at the forefront.  We are confident that travelers to our great city will be delighted with all that the Park Central Hotel has to offer, with services and amenities that highlight our local culture and environment, affording a truly authentic experience.”

The hotel’s current amenities will remain in place, including a state-of-the-art fitness center, pet-friendly policy, The Murano Room for private dining, extensive meeting and event space, an expansive outdoor patio, and convenient, value-driven travel packages.  The hotel’s on-site restaurant, MaSo, will continue offering guests inspired, locally sourced California cuisine by Executive Chef John Hart.  Guests can expect to enjoy new seasonal cocktail and dish additions in the months to come.

The Park Central Hotel San Francisco is located at 50 Third Street.  The hotel will remain open during the transition and upgrades, and will honor all existing Westin Market Street reservations and event bookings.  For further information, visit or call 888-627-8561.

About Park Central Hotel San Francisco

Introduced January 2015, the Park Central Hotel San Francisco is one of the year’s most exciting newcomers to the local hotel scene, a re-brand of the former Westin Market Street property.  The hotel offers an oasis of comfortable sophistication at the confluence of Union Square and SoMa, just steps from some of the city’s most notable and celebrated attractions, including boutiques, museums, theaters, shopping centers and parks.  An artful blend of style and architecture, the AAA Four Diamond property prides itself on authentic, anticipatory service, featuring supremely comfortable accommodations with stylish amenities and stunning city skyline views through floor-to-ceiling windows.  The hotel is ideal for a romantic retreat, weekend getaway or corporate outing for travelers of every type.


Reservations can be made at or by calling 888-627-8561. Park Central Hotel San Francisco is located at 50 Third Street in San Francisco.  Connect on FacebookTwitter, and Instagram.


About LaSalle Hotel Properties

LaSalle Hotel Properties is a leading multi-operator real estate investment trust.  The company owns 45 hotels.  The properties are upscale, full-service hotels, totaling approximately 11,300 guest rooms in 14 markets in 10 states and the District of Columbia.  The company focuses on owning, redeveloping and repositioning upscale and luxury, full-service hotels located in convention, resort and major urban business markets.  LaSalle Hotel Properties seeks to grow through strategic relationships with premier lodging companies.


About Highgate Hotels

Highgate is a premier operator of hotels.  Highgate manages approximately 60 hotel properties and has a significant presence as an operator of full-service hotels in several major markets including Honolulu, Miami, San Francisco and Boston and is the largest operator of hotels in New York City.  Headquartered in New York City, Highgate has additional offices in Dallas, Seattle and London.


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Media contacts: Nicole Kraft, Allison Frazier and Evan Nicholson, Glodow Nead Communications, 415-394-6500 or



Maralyn D. Hill, M.Ed.,  The Epicurean Explorer

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