Following another record-breaking year for the business with its highest reported revenue, room nights and Club Members in the business’s history, Small Luxury Hotels of the World™ (SLH) is looking forward to a bumper jubilee year. Celebrating its 25thanniversary in 2015, the luxury hotel company is at the top of its game with exciting hotel openings, new destinations for the company and a brand new arm to the company, ‘Private Residences by SLH’. To mark this important occasion SLH will bring back, for one year, the beloved hotel directory, which will highlight all 520+ SLH hotels around the world.
According to Paul Kerr, CEO for SLH; “2014 was a great year for us. Our revenue reached just shy of $150 million dollars, representing a year-on-year increase of 11%, with room nights up 7%. The most significant development that we experienced this year was the rise in the number of visitors and bookings via mobile and tablet devices. We had over 4.15 million visitors to our site in 2014, we saw a 71% rise in visitors using mobile and a 64% rise in mobile bookings, while reservations through tablets were up 14% year on year. Looking ahead, we expect 2015 to be a very strong year. We have a lot of celebrating to do for our 25th year, and will soon be revealing a special campaign to mark our silver anniversary; it will involve our Club Members, journalists and our travel trade friends – so stay tuned!.”
This year, The Club of SLH grew as 49,000 new members joined up to receive benefits on their stays, taking the total membership up to over 370,000 members. The average expenditure per Club Member stay increased from $950 (in 2013) to $1,007 (in 2014), representing a 6% increase, while the average length of stay has remained at 2.6 nights.
SLH also grew in terms of hotels and destinations with the portfolio growing by 56 hotels in 2014. 33 new properties joined in Europe, the Middle East and Africa region, 16 in the Asia Pacific region and 7 in the Americas, including some significant additions in target cities and destinations including: Perth, Seville and St Barts, all of which have showed up on the unfulfilled search list the past few years. The ski portfolio was also vastly expanded and now hosts hotels in many world-class ski destinations such as Hotel Firefly in Zermatt, Hotel Tannenhof in St Anton, Le M de Megève as well as Hôtel Le Strato in Courchevel 1850.
About Small Luxury Hotels of the World: The Small Luxury Hotels of the World™ (SLH) brand is an unrivalled portfolio of some of the world’s finest small independent hotels. Comprising over 520 hotels in more than 80 countries, the diversity of the individual hotels, and the experiences that they offer, is exceptional. From cutting-edge design hotels to palatial 17th century mansions, city centre sanctuaries to remote private islands, historic country houses to idyllic resorts, Small Luxury Hotels of the World offers only the very best. Reservations can be made at any Small Luxury Hotels of the World property online at www.slh.com, via the free SLH iPhone app or by contacting your favourite travel agent. You can also call a Small Luxury Hotels of the World reservations office; to view a listing by country please click here: http://www.slh.com/contact-us/.
Executive Editor, LuxeBeatMag.com
Luxe Beat Magazine Digital Editions now online at http://luxebeatmag.com/magazine/
Freelance Lifestyle Journalist
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