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Insight Vacations Launches New and Innovative Website
~ Premium travel company provides enriched user experience with enhanced social media features ~
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Insight Vacations®, the leader in premium and escorted journeys, is proud to unveil a completely redeveloped new website to offer a completely engaging user experience and showcase the brand’s outstanding itineraries. The new site is supported with strong visuals, fully responsive design, seamless integration of video assets and social media user generated content (UGC) with additional enhanced functionality and personalization opportunities using the Sitecore Digital Marketing System (DMS).“We are thrilled to reveal our stunning, cutting edge new website to inspire travelers and loyal guests worldwide to book their travel with Insight Vacations,” said John Boulding, CEO, Insight Vacations. “As we launch our Signature Year, we are very excited to have a fresh new look and feel to our site to elegantly represent our fantastic trip styles in our new 2015 Europe program and our expandedExotics Collections including itineraries to India, Bhutan and Egypt.”
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“We began our digital transformation with a site refresh a year ago and to have this new website fully functioning and launching today is a testament to the tireless efforts put in by the Insight Vacations global web team and our trusted partners at RedWeb and SiteCore,” said Greg Hayes, Global Digital Marketing Manager, Insight Vacations . “We feel the rich and personalized user experience visitors will have when browsing our new website will keep them engaged on our pages longer and direct them to the information they need to easily and effortlessly plan their next trip with Insight.”The website’s new and improved features include:
- Interactive Maps and Destination Areas – Users can learn more about each destination Insight takes travelers to, view trips that visit a destination of interest, or save a destination to their “Favorites” for future reference.
- Inspirational Search – An experiential “Inspire Me” search experience allows users to discover trips based on their interests instead of traditional methods of filtering by destination and price. This creates opportunities for users to discover new destinations and itineraries for their consideration.
- User Accounts, Newly Built Forum and Community Platform – A personalized “My Insight” section features user-curated “Wishlists” and social media login for interaction opportunities with the “Community” and other social platforms.
- Redesigned Agent Portal – Based on agent feedback, a new layout and interface has been developed to improve the user experience for information discovery and trip bookings.
- Sitecore DMS Opportunities – Gathering deep insights into the visitor experience, Sitecore DMS identifies patterns based on user geography and interactions and optimizes content and search results for a unique, personalized experience site wide.
For more information, please visit our website at www.insightvacations.com. For reservations, contact your favorite travel agent or call Insight Vacations at (888) 680-1241.Follow us on Twitter: @InsightVacation and like us on Facebook:facebook.com/InsightVacations
About Insight Vacations
Insight Vacations® is proud to provide the most authentic and unique premium escorted tours and cruises to Europe, the Eastern Mediterranean, India, United States and Canada. Expert Tour Directors passionately help you tailor each trip to your interests, arrange exclusive access into the history and daily lives of the locals, and escort you to the most extraordinary destinations and monuments. With the perfect balance of guided experiences and independent exploration, Insight ensures you will experience every country like never before.
Enjoy the Art of Touring in Style® with extended business-class legroom on Insight’s luxury coaches and relax and unwind in the finest properties. Insight offers nearly 60 spectacular signature hotels, including beautiful châteaux and manor houses set in breathtaking locations. Our Signature Experiences vividly capture the imagination of travelers, whether olive oil tasting in Provence or observing sheepdog training in the Scottish highlands. With hundreds of dollars of included meals, sightseeing experiences, and unexpected flourishes, you will be astounded by the value of an Insight Vacation.
About The TreadRight Foundation
Created as a joint initiative between The Travel Corporation’s family of brands, The TreadRight Foundation is a not-for-profit working to ensure the environment and communities we visit remain vibrant for generations to come. To date, TreadRight has donated more than USD 2.5 million to sustainable tourism projects worldwide. The Foundation’s guiding principle is to encourage sustainable tourism development through conservation, leadership and support for communities. Foundation priorities are set by the Steering Committee, which includes sustainability leaders like Céline Cousteau and Costas Christ.
TreadRight’s past project partners include WWF, Conservation International and The National Trust in the UK. Current initiatives include sponsoring the National Geographic Society’s inaugural “World Legacy Awards,” WildAid and inspiring wildlife advocates like Terri Irwin.
To learn more about our past and current work at TreadRight, please visit us at www.TreadRight.org. |
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Maralyn D. Hill, M.Ed., The Epicurean Explorer
Executive Editor, LuxeBeatMag.com
September Digital Edition now online at http://luxebeatmag.com/magazine/september-2014/
Freelance Lifestyle Journalist
International Food Wine & Travel Writers Association (IFWTWA)
Board Member, Co-Chair Conference & Media Trip Committee, Past President
Member: Society of American Travel Writers (SATW)
Member: Society of Professional Journalists (SPJ)
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