FOR IMMEDIATE RELEASE
TimeTravel in Germany – in the Steps of UNESCO
New York, May 2, 2014 – with its new Facebook App ‘TimeTravel In Germany’, the German National Tourist Board (GNTB) is inviting its Facebook fans around the world to take a virtual tour to discover Germany’s 38 UNESCO World Heritage Sites. The new App is part of the GNTB’s multi-media campaign entitled ‘Year of UNESCO World Heritage – Sustainable Cultural and Nature Tourism in Germany’. Through this campaign, the GNTB will offer ideas, events and incentives for cultural holidays in Germany, plus strengthen tourism in Germany’s rural regions. ‘TimeTravel in Germany’ will be integrated into the GNTB’s international Facebook pages, which includes the US specific page: Germany-The Travel Destination and is also accessible via www.germany.travel/unesco-time-travel until May 31st.
TimeTravel in Germany – in the Steps of UNESCO: far-reaching effects
Under the slogan of ‘My Germany TimeTravel’, users of the new interactive Facebook App can create their own tour from up to 6 UNESCO sites or choose from 8 pre-defined routes. Clicking on a site opens up a detailed description, with images and practical information. This social media activity is also supported with a competition – simply by choosing a personal UNESCO tour and entering their contact details, users could win a trip through German and visiting selected UNSCO sites along the way (prize must be taken by the end of 2014). The prize for 1 winner includes: 2 complementary nights for 2 at the Best-Western Hotel in Frankfurt and Cologne, a 3-day German Rail Pass for one, plus admissions to UNESCO sites or guided tours in UNESCO towns. Promotional partners of the ‘TimeTravel in Germany’ App are Best Western Hotels, UNESCO World Heritage Sites and Deutsche Bahn.
Germany’s UNESCO World Heritage Sites: cultural magnets for visitors to Germany
Germany’s 38 UNESCO recognized World Heritage Sites are important visitor magnets for cultural and nature trips. “For 34 percent of cultural travelers, the name ‘UNESCO World Heritage Site’ is a travel incentive and 7 percent of all foreign visitors state visiting a UNESCO World Heritage Site as a holiday activity” explains Petra Hedorfer, CEO of the GNTB. “Through this UNESCO themed social media campaign and competition, we want to inspire a young and tech-savvy target group to explore Germany and its 38 UNESCO World Heritage Sites”.
ABOUT THE GNTB
The German National Tourist Board (GNTB) has its headquarters in Frankfurt am Main, Germany. It works on behalf of the Federal Ministry of Economic Affairs and Energy (BMWi) to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag. The GNTB develops and communicates strategies and products to promote Germany’s positive image abroad as a tourist destination and to encourage tourists to visit the country. It has 30 agencies around the world to support its activities. More information can be found in our online press centre at www.germany.travel/presse.
Head of PR North America
German National Tourist Office
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