March 2014
Contact: Arnelle Kendall
Telephone: (561) 330-0850

Insight Vacations Supports Sustainable Food & Living

with the Whitmuir Organic Farm in Scotland


Insight Vacations, the world’s finest escorted tour company, has teamed up with the Whitmuir Organic Farm in Edinburgh to promote sustainable food and living. Alongside The TreadRight Foundation, the non-profit organization set up by The Travel Corporation to promote sustainable tourism among its family of brands, Insight Vacations and TreadRight have pledged funds toward this working farm to further develop its sustainable efforts in the next few years.Feeding the world fairly and sustainably without destroying biodiversity is a major global challenge for the 21st century, and as a result there are very few arenas in which the issue of food sustainability can be discussed in an accessible, tangible and practical way. All 140 acres of Whitmuir Farm is being developed as a Living Learning Space that will engage people of all ages to visit and learn about the issues concerning sustainable food, both locally and globally.

Insight Vacations and The TreadRight Foundation is contributing towards this development, starting with the construction of a farm yurt, where people can gather for demonstrations, cooking and sharing food from the farm whilelearning about the process of growing food sustainably. Insight has also committed to funding the developmentof the farm’s outside cooking facilities and farm access improvements for 2015, and in 2016 they will fund the purchase of the electric, solar-powered vehicle that will enable people with restricted mobility to more easily access the farm.

“Insight Vacations is proud to partake in this project with the owners of Whitmuir Organic Farm,” said Philip Cappelli, President of Insight Vacations. “By providing a place where people can gather and learn about the process of food – from its organic state to the point of human consumption – we will increase awareness and appreciation about sustainable food and living. We hope to build a platform for future generations to increase such similar efforts in other farming communities by supporting this project.”

Whitmuir Farms brings the importance of sustainability in food production into sharp focus by teaching the general public about food sustainability in a practical and interesting way. By building a living learning space, they have the unique opportunity to teach people of all ages about the journey from soil to plate on the tourist route from England to Scotland.Guests of Insight Vacations have the opportunity to visit Whitmuir Farm with itineraries such as “Scenic Britain” and “The Best of Britain.

To find out more about the developments on the Whitmuir Organic Farm project, visit The TreadRight Foundation’s webpage.

For more information, please visit our website at
About Insight Vacations
Insight Vacations is proud to provide the most authentic and unique premium escorted tours and cruises to Europe, the Eastern Mediterranean, India, United States and Canada. Expert Tour Directors passionately help you tailor each trip to your interests, arrange exclusive access into the history and daily lives of the locals, and escort you to the most extraordinary destinations and monuments. With the perfect balance of guided experiences and independent exploration, Insight ensures you will experience every country like never before.

Enjoy the Art of Touring in Style with extended business-class legroom on Insight’s luxury coaches and relax and unwind in the finest properties. Insight offers nearly 60 spectacular Signature Hotels, including beautiful châteaux and manor houses set in breathtaking locations. Our Signature Experiences vividly capture the imagination of travelers, whether olive oil tasting in Provence or observing sheepdog training in the Scottish highlands. With hundreds of dollars of included meals, sightseeing experiences, and unexpected flourishes, you will be astounded by the value of an Insight Vacation.

About The TreadRight Foundation

Insight Vacations is a part of a joint initiative with The TreadRight Foundation, a not-for-profit foundation established byThe Travel Corporation to encourage sustainable tourism within our own family of brands and in the places we visit. To date, TreadRight has donated more than US $2 million to sustainable tourism projects around the world. To find out more about our work with TreadRight visit:


Maralyn D. Hill, M.Ed.,  The Epicurean Explorer

Executive Editor,

Freelance Lifestyle Journalist

International Food Wine & Travel Writers Association (IFWTWA)

Board Member, Co-Chair Conference & Media Trip Committee, Past President

Member: Society of American Travel Writers (SATW)

Member: Society of Professional Journalists (SPJ)

Blogs: Where and What in the World & Success with Writing

Follow me: @maralynhill



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