NEW “SUN TRIANGLE” TOURISM INITIATIVE POSITIONS GUERRERO’S TOP DESTINATIONS FOR GROWTH & FUTURE INVESTMENTS IN 2013
Guerrero, Mexico (March 19, 2013)–
Toward the close of 2012, the State of Guerrero’s Governor, Angel Aguirre Rivero, officially launched a new tourism initiative known as the “Sun Triangle” in an effort to position and promote the top tourism destinations in the state – Acapulco, Taxco and Ixtapa-Zihuatanejo – on an international level. Starting with rebranding campaign that includes the launch of a new website in both English and Spanish, new social media channels on Facebook, Twitter and YouTube and a number of new programs to be rolled out throughout the year, the Sun Triangle
initiative aims to breathe new life into some of Mexico’s most authentic and celebrated tourist destinations.
“The Sun-Triangle initiative strives to highlight the greatest assets offered in the three destinations,” said Javier Aluni, Secretary of Tourism for the State of Guerrero. “From the vibrant beaches of Acapulco and the rich culture and private hideaways of Ixtapa-Zihuatanejo to the colonial charm of Taxco, our goal is to remind travelers of all the natural treasures and unforgettable vacation experiences that await them in our Pacific paradise.”
This year Acapulco, Mexico’s first and largest seaside resort, is investing $200 million dollars in the renovation and revitalization of its Traditional Zone, the destination’s most celebrated and iconic neighborhood, home to the legendary La Quebrada cliff divers, the Hotel Flamingos and the retro-chic Hotel Boca Chica. Renowned Mexican entrepreneur and “the world’s richest man,” Carlos Slim, was appointed Chairman of the new Advisory Council, whose main objective is to protect, restore and revitalize this important area of Acapulco.
The renovations include unveiling a new state-of-the-art destination-wide transportation system known as ACABus, which will provide service from the Traditional Zone to the Diamante Zone and is expected to launch in 2014.
Acapulco also welcomed new properties and multi-million dollar hotel renovations, including the 101-room Holiday Inn La Isla property in the Diamond Zone neighborhood, located just minutes away from the destination’s top-rated restaurants and attractions as well as the stunning Hotel Encanto, which celebrated a re-opening in February 2013 with a new image and overall concept committed to giving guests a unique experience. Additionally, the iconic Fairmont properties – The Fairmont Acapulco Princess and The Fairmont Pierre Marques – officially opened Turtle Dunes Country Club, a premium golf course at the center of the Princess complex.
Acapulco’s popularity has also grown due to a new television program, “Gossip Girl Acapulco”, a Spanish-language version of the popular prime time show, which showcases the beautiful resort city. The destination is expecting to see a spike in “fan-tourism” following the launch of the new series.
Further up the Pacific coast lies Ixtapa-Zihuatanejo, offering guests a private getaway and access to world-class amenities, from charming small hotels and luxurious boutique properties to five star all-inclusive resorts. Located just ten minutes apart from each other, Ixtapa offers a modern beach town, while Zihuatanejo offers a historic fishing port. Ixtapa-Zihuatanejo recently launched the fourth phase of its rehabilitation project. Funded by the Federal and State government, the project aims to renovate iconic locations throughout the destination. Upon completion, 80% of locations included in the plan will be renovated.
The Pacific Resort of Ixtapa-Zihuatanejo once more positioned itself as a world-class destination ideal for family and romance travel. TripAdvisor recently announced the results of it’s 2013 Travelers Choice Awards and the celebrated hotels and beaches of Ixtapa-Zihuatanejo were honored to top the lists in the following categories: Best Hotel in Mexico, Most Romantic Hotels, Best Family Hotel in Mexico and Most Popular Beach in Mexico. Among the hotels and beaches ranking at the top of the lists were Club Med Ixtapa Pacific, Cinco Sentidos Hotel, Capella Ixtapa, Casa Cuitlateca and Playa La Ropa. Ixtapa-Zihuatanejo is accessible via non-stop flights from major U.S and Canadian cities.
Finally, in the colonial city of Taxco – known as Mexico’s silver capital and a three-hour drive from Acapulco – will install a series of special lighting and illumination on temples, plazas, streets and alleyways to offer a spectacular view of Taxco by night. This is the final stage in a large-scale illumination project entitled “Taxco, City of Lights.”
For more information on the Sun Triangle destinations, please visit www.triangulodelsol.travel.
Carolyn Izzo Integrated Communications